It’s no secret that social media is an effective tool for businesses!
Over 80% of the world’s population uses Facebook, Twitter, and Instagram on a monthly basis. This large number can be attributed to how people use these social media platforms to stay connected with friends and family, as well as share their thoughts on current events.
But what about service-based companies? It turns out that they too can benefit from using social media channels.
Many small service-based businesses have a presence on social media. But, they often make mistakes that can hurt their business and lead to lost customers!
Let’s explore the TOP five most common mistakes service-based companies make on social media and how you can avoid these pitfalls to improve your social presence.
Let’s explore the TOP five most common mistakes service-based companies make on social media and how you can avoid these pitfalls to improve your social presence
1. Not taking advantage of the power of video
Don’t limit yourself by thinking that you need a lot of money or resources in order for it to work. A short, informative clip can go a long way when starting out on social media platforms like Facebook and Instagram where strategy plays such an integral part!
Remember, services are harder to market online compared to product-based! The least thing you can do is give an INFORMATIVE and EDUCATIONAL video that gives value to your audience!
2. Not Optimizing Their Profiles
It’s important to have the right keywords in your bio and throughout each social media platform, so that when people are Googling or someone they know who might be looking for a service like yours – you will appear as a top of mind choice.
So, BE CLEAR and CONCISE with your keywords and call to action!
3. Using too much Hashtags
THIS HAS BEEN SAID TOO MANY TIMES! It is important to use the right hashtags when posting on social media, otherwise your posts will get lost in a sea of other similar ones. This can be bad for both advertisers and consumers who want more awareness about products or services they offer through their company page!
So, use only RELEVANT HASHTAGS and keep it to just 10 hashtags as much as possible!
4. Ignoring reviews and feedback
It’s one thing to ignore feedback from your friends and family, but it is detrimental for a business owner or manager if they do not pay attention to negative reviews.
Always keep in mind, USER-GENERATED CONTENTS are your best friends!
5. LAST BUT DEFINITELY NOT THE LEAST, Not Having A SOCIAL MEDIA STRATEGY
This is the TOP mistake service-based businesses make on social media! Without knowing your target audience, you will be unable to build up the right following and engage with them in an effective way. It can be very intimidating for some business owners, but it is important to remember that everyone needs help every now and then. For example, if you are trying to reach out to customers with questions about your services or products, they might find it more personal if you post these questions through Instagram stories or Facebook Live videos rather than emailing them directly.
So, stop wasting your time and effort! Go and craft a strategy that will work for your service.
Remember this, Social Media can be your greatest asset – and a liability too!
IF you think it is a liability then you’re doing it wrong!
Contact us today to set up a consultation with our team to find out how we can create an effective Social Media plan for your business that will increase customer engagement, improve sales and boost your online.