The long-tail keyword strategy is a compelling way to take advantage of high intent search traffic. When used correctly, it can be an effective tool in SEO campaigns for service providers like us.
In this post, I’ll break down the benefits of long-tail keywords and how to find them in just a few steps.
Long-tail keywords are an excellent way to generate more traffic for your site as well as boost search engine rankings naturally by targeting less competitive phrases that have higher conversion rates on average than shorter keyword phrases with high competition.
What are Short-tail keywords?
A short-tail keyword is a search term that has 1 or 2 words and can generate many different results. Short-tail keywords are often just the first couple of letters, such as web design which may yield an enormous magnitude of websites related to web design in general!
What are Long-tail keywords?
Long-tail keywords are often focused on a very specific niche. They typically contain three or more words and can be much easier to rank for when compared to shorter, broader keyword phrases.
Here are some benefits of using Long-Tail Keywords
Keyword research is essential for creating content that will rank well in search engines. You may have noticed this when you’re browsing the internet and see a bunch of ads on one page trying to sell something, while another site has few or no advertisements at all – it’s because they’ve optimized their pages with keywords. There are two main types: “broad” which grabs as many searches as possible, but can be too general; and “long-tail,” where there is less competition for specific terms people might use more often so your chances of ranking high increase dramatically if these words are included throughout your article. The next time you create an online post think about what type of keywords would work best given its topic before launching into writing!
Have Lower Competition
Long-tail keywords are much easier to rank than short-tail words because of the relatively low competition. According to Search Engine Land, 70% of all web searches come from long-tail keywords. Suppose you’re not focusing on them in your strategy; then, you miss out on massive opportunities that drive quality traffic to your website!
Have Better Conversion Rates
Targeted keywords allow companies to better match the needs of a prospect’s search. Companies see higher conversion rates when they use long-tail phrases, as this gives them more information from which to base their content on.
When you’re looking to find a painting company for your office space, it can be tough trying to weed through all the options. If you search “painting companies,” then there are going to be hundreds of results with varying types from commercial and residential painters as well as paint supply stores.
For some, searching for a commercial painting company in Seattle is like trying to find the needle in the haystack. However, if you instead search “commercial painting company” with your city and state added as qualifiers, it’s more likely that your results will be just what you were looking for!
Top painting services are going to depend on the keywords you’re using. Trying out different long-tail words can help visitors make a decision quicker and easier, with less scrolling through websites.
Increase Your Content Visibility
Google tailors the search results to your demographic, so you can optimize for more niche audiences. This is a long-tail strategy that will help boost blog traffic and conversions.
Help to Rank your Short-Tail Keywords
More often than not, long-tail keywords already include the short keywords for which you want to rank. This combination makes it easier to reach both of your goals, boosting your ranking for those main keywords as well as your specific, targeted ones.
It’s been established that higher site rankings equal more organic traffic, so this is good news for you.
Optimize Your Blog Strategy
It’s important for your site to rank, and the best way is with fresh content. The easiest way to do this is by keeping a blog updated on what matters most to your audience – like their needs and expectations.
If you’re feeling overwhelmed about how to start your blog, don’t worry. Long-tail keywords can guide the way.
You can learn about what your audience is searching by looking at their search terms. And you’ll be able to create valuable content that addresses some of the pain points they’re experiencing with those key phrases.
It Allow You to Personalize Your Content
If you want to rank for your target keywords, long-tail keywords are a must. Long-tails comprise four or five words (sometimes even longer). Usually they contain descriptive phrases like gender, nationality and geographical location.
You can use this to your advantage by creating different content that’s targeted and relevant, which is perfect for a contextual marketing strategy. This allows you to be more focused when it comes to the various categories and services offered by your company so you know exactly what kind of posts will resonate with customers on each platform.
Prepare You for Future Trends
These long-tail keywords are the most conversational and that is crucial for your SEO strategy. Long-tail keywords were first recognized by Google as they aim to study Natural Language Processing (NLP) while aiming at studying intent behind searches.