In the ever-evolving world of business, there’s one certainty: everything and everyone is now online!
From the rapid rise of blogging to video marketing, search engines and myriad of new social media channels, competing online is almost an impossible thing to do.
The only way to compete is to set yourself apart from the competition! The logo, colors, voice and story all form your BRAND IDENTITY. This will be your most valuable asset – Its what people will remember about you.
That being said, it doesn’t matter how good your product or service offerings are if people don’t remember them!
So! Create your own BRAND IDENTITY. It’s not too late to get started! Here’s some tips:
- Define your brand
The key to branding is developing a strong identity for your company . Create your logo, color, voice, story what you stand for as a company.
- Communicate Your Values and Beliefs To Customers
Invest time into building relationships with potential customers through BRANDING to increase awareness for what you offer.
- Be consistent across all platforms
Select an appropriate username/handle for all platforms, and make sure they’re consistent with your brand’s identity so that people can easily find you across different social media channels.
Once you’ve defined your brand identity, your business still needs a plan to maintain and grow it!
In order for your company’s name to be worth something, you need to make sure that the meaning of the logo and slogan are in line with what you believe in, or at least what people think they mean. It can’t just be “a cool logo, it is telling stories through visuals – this will help potential customers get an idea not only about your business, but also how well these products fit into their lifestyle/problems.
If this sounds like a lot of work, then let us help! Contact us for a free consultation on how we can improve your brand!